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《天天向上》以礼仪公德为主题的娱乐性脱口秀。由湖南经视《越策越开心》原班人马打造。兼有策的神韵, 更有发扬中华美德的社会责任。这个创意的出发点是, 中华自古为礼仪大邦, 然而今天, 中华民族的传统美德逐渐消失, 国民优秀礼仪风范逐渐退化, 与文明之邦国的称号相去甚远, 随着2008 年北京奥运会的临近, 让世界认识真正的中华民族传统美德与礼仪风范已是刻不容缓。如何让国民在娱乐嬉笑之余, 感受中华传统 美德的精髓并借此发扬光大, 是节目定位之深度体现。一个娱乐节目, 可以有如此的深远立意, 不但需要有对节目把握的老道和经验, 同时也需要有把握时代脉搏和观众需求的敏锐度。对于这个成熟的团队而言, 我们报以十分的信心和期望。《天天向上》, 我们一起共赢。
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